Feel Like You’re Working Too Hard to Still Feel This Stuck?

In just the first 30 days, Roots will help you find hidden money, create a plan, and start breathing easier about your finances.

Join Roots Now!

You earn a decent living, you pay your bills on time... so why does it feel like there's nothing left to show for it?

 

You might make good money. You might be doing all the "right things."

But somehow...

😭 The stress keeps coming back.

😭 Bills pile up.

😭 Emergencies hit.

😭 Dreams get delayed.

😭 Vacations stay on the "someday" list.

It’s not your fault. You’ve simply never been given a real system — with real support — until now. 🎉

Getting out of debt isn’t all about math — it’s about behavior, systems, and support.

Roots gives you the tools, coaching, and encouragement you need to finally take control — step-by-step, no shame, no confusion. 

Introducing... Roots of Personal Finance

Roots is everything you need to restore hope and peace of mind in your finances.

Check out everything you get with our most popular option—the Roots VIP Membership!

It’s our top choice for a reason: this is where we see people achieve the biggest results and long-term success.

The Education To Improve Your Financial Life!

Managing money and getting out of debt isn’t something we’re taught—but Roots changes that. You'll learn everything you need to know about debt, saving, and financial freedom in a way that fits your style. Prefer videos? Love audio while driving? Like to read and take notes? No matter how you learn best, Roots has you covered.

Weekly Group Coaching With The DFD Team!

You aren't on your own. Connect with other Roots members and get help and accountability every week from the Debt Free Dad Team, LIVE! LIVE meetups are a great way to stay on target, receive accountability, get the help you need, learn, and celebrate your success! AND... WIN SOME FANTASTIC PRIZES! 

280

Roots Community

Who you surround yourself with matters. Join a winning environment! Our group is fantastic, and it is another resource where you will receive tons of value. Not only do you get to interact with other like-minded people, but the Debt Free Dad team is very active in this group; answering all of your questions!

Debt Freedom Success Path Kit

Who doesn't love fun mail? It's not always the big things that get people the big results. Getting out of debt is hard work. We've developed some fantastic tools that makes getting out of debt exciting! This kit will help you track your progress in Roots, and keep you motivated on the road to financial freedom! 

Weekly & Monthly Challenges with Prizes!

Want to boost your savings or knock out even more debt? Our weekly and monthly challenges help you stay accountable, on track, and motivated to hit your goals. With fun competitions, community support, and exciting prizes, you'll stay engaged and see even better results on your debt-free journey!

Debt Freedom Planner Bundle

 This all-in-one system helps you stay organized, motivated, and on track to crush your debt. It includes the Planner Implementation Workshop, planner tabs, a 5-page sticker pack, Debt Free Dad’s Envelope Pack, and digital debt payoff tracker sheets—everything you need to make real progress and finally break free from debt!

What makes Roots so different from other programs out there? 

SUPPORT & ACCOUNTABILITY!*

Most people already know what they should do, but check this out! The American Society of Training and Development (ASTD) did a study on accountability and found that you have a 65% chance of completing a goal if you commit to someone. And if you have a specific accountability appointment with a person you’ve committed, you will increase your chance of success by up to 95%.

*Support and accountability is available in our PRO and VIP memberships.

Ok, but how much of a difference does support and accountability really make?

Here are a few before and after examples...

"I wish I would've joined Roots sooner!"

Brandon and his wife Sara paid off $7,900 in one year on their own. Awesome! But then they joined Roots and paid off over $17,000 in just the first three months! 💥 

Check out what Brandon has to say...

"I looked at the numbers before Roots... just WOW!"

Sami Schopper paid off $6,150 on her own in eight months. Not bad! But then she finally joined Roots and paid off over $30,000 in the same time period. Now she's DEBT FREE!💥 

Check out what Sami has to say...

This is what life could be like with less payments and stress...

😍 That weight on your shoulders, that pressure on your chest, IT'S GONE!

😍 No more shame, only CONFIDENCE and PRIDE!

😍 You're able to REALLY LIVE, and not just survive!

😍 Being able to BREATHE again!

😍 Opportunities to chase your DREAMS and BUILD THE LIFE YOU WANT!

😍 Take a VACATION paid for with 100% CASH!

😍 FINALLY be able to say YES to your kids and family without stressing later about how you'll pay for it. 

😍 ORDER FROM THE MENU without having to worry about cost or shorting other bills!

Normal people just like you are doing this...

I created Roots for you — the person who wants... 

 

✅ An easy-to-follow system because you're already juggling so much...

✅ A safe place to get help and know you're not alone...

✅ Support and accountability to stick to the plan*...

✅ To make progress without having to cut everything out of your life...

✅ To stop second guessing and doubting yourself and have confidence...

✅ To put an end to the fear, frustration, and overwhelm...

✅ To STOP worrying and stressing about money once and for all!

*Support and accountability is available in our PRO and VIP memberships.

Imagine 30, 90, 180 Days From Now…


✅ Your first emergency fund fully funded

✅ Your first credit card paid off (and then another... and another)

✅ Waking up without financial panic

✅ Saying "yes" to experiences you’ve been putting off

✅ Feeling proud of your financial future

Your story can look completely different just a few months from now just like it did for these people...

And it's not just about getting out of debt... it's about spending and enjoying your money guilt free!

Look at what these people are doing while still getting out of debt!

Here’s how it works...

Roots will teach you to improve habits, reduce stress, save money, and pay off your debt FAST! Roots is a complete, 100% comprehensive online learning-and-doing system that not only teaches you how to take control of your money, but also helps you implement the process we teach as you learn.

Many of our members who commit to doing the work start seeing results in the first 30-60 days...

...here's what you'll learn 

How do I join Roots?

We offer three different membership levels so you can choose the one that best fits your needs and the level of support you want. Whether you prefer a self-guided approach, community support and accountability, or full access to our team for expert guidance, there’s an option for you. No matter where you are on your financial journey, you’ll have the right tools, resources, and support to stay on track and make real progress toward debt freedom! Psst... the VIP Membership is the most popular!

Roots Basic

$79/yr

Self-Guided with No Accountability

Great for those who want to try Roots on their own without any support or accountability.

✅ Roots Core Content & Online Course

Access to Roots Bonus Content

Access to Roots Community

Roots Membership Kit and Tracker System

Access to Weekly/Monthly Challenges

VIP Access to Weekly Live Group Coaching Calls

VIP Access to Brad and the Debt Free Dad Team

VIP Debt Freedom Planner Hardcopy and Digital

VIP Planner Stickers, Trackers, and Tabs Pack

VIP Debt Free Dad Envelope System

Exclusive Access to Personal Coaching w/ Brad*

Join Roots Basic

Roots Pro

$199/yr

Community Support and Accountability

Perfect for those who want want support and accountability from a community of like minded people. (Plus a few bonuses!)

✅ Roots Core Content & Online Course

✅ Access to Roots Bonus Content

✅ Access to Roots Community

✅ Roots Membership Kit and Tracker System

Access to Weekly/Monthly Challenges

VIP Access to Weekly Live Group Coaching Calls

VIP Access to Brad and the Debt Free Dad Team

VIP Debt Freedom Planner Hardcopy and Digital

VIP Planner Stickers, Trackers, and Tabs Pack

VIP Debt Free Dad Envelope System

Exclusive Access to Personal Coaching w/ Brad*

Join Roots Pro

Roots VIP

$399/yr

Community + Debt Free Dad Team Support and Accountability

Best option for those who want to radically improve their personal finances.  This options gives you support and accountability from the Community as well as the Debt Free Dad Team on weekly basis. (Plus TONS of VIP bonuses!)

✅ Roots Core Content & Online Course

✅ Access to Roots Bonus Content

✅ Access to Roots Community

✅ Roots Membership Kit and Tracker System

✅ Access to Weekly/Monthly Challenges

✅ VIP Access to Weekly Live Group Coaching Calls

✅ VIP Access to Brad and the Debt Free Dad Team

✅ VIP Debt Freedom Planner Hardcopy and Digital

✅ VIP Planner Stickers, Trackers, and Tabs Pack

✅ VIP Debt Free Dad Envelope System

✅ Exclusive Access to Personal Coaching w/ Brad*

*One-on-one coaching additional charge.

Join Roots VIP

I know what you might be thinking...

 

You might be considering, "Can't I tackle this on my own? Do I really need to pay for financial help?"

It's a common thought – sometimes there's a hesitation around paying for help with something as personal as money.

However, consider the areas in your life where you readily invest in professional help: education, health and fitness, home improvements, legal matters. Why? Because experts save you time, prevent costly mistakes, provide proven methods, and help you achieve better results than you likely would trying to figure it all out from scratch.

Mastering your finances is no different. While you could spend countless hours researching, experimenting, and potentially making frustrating errors (sound familiar?), Roots offers a different path. You're not paying for information; you're investing in a structured system, experienced guidance, and the momentum of a supportive community. This investment saves you immense time, energy, and avoids years of potential frustration, ensuring you build confident, lasting financial habits effectively. It's about gaining an unfair advantage on the path to financial peace.

Discover the impact this investment has had on our members...

 

You’ve Tried Budgeting Apps. Free Advice. Maybe Even Other Courses.

So why does Roots actually work when those didn’t?

Because Roots goes where most programs don’t:

🙅‍♂️ It’s not rigid.
We aren't going to bully you (like some other financial programs) and make you feel bad about your situation. Roots is flexible. It meets you where you are — whether you're flying solo, married, behind on bills, or just tired of feeling stuck.

💥 It doesn’t just give you education.
It gives you a system — a proven, step-by-step path built for real life, not perfect scenarios.

💬 It’s not DIY.
You’re not alone. You get real coaching, accountability, and answers from someone who’s been there (The Debt Free Dad Team) — plus a whole community that gets it.

🧠 It doesn’t just teach math.
We focus on habits, behavior, mindset, and support — the real stuff that actually drives change.

📦 It doesn’t sit on a shelf.
You get tools that help you take action right away: live meetups, monthly challenges, community, and action items to get you results. 

Roots seems expensive... I'm not sure I can afford it.

What's expensive is staying in the same place you're at right now! Let's looks at the return on investment  many of our members have seen after joining.

And There Is No Risk Because Of The Simple, No Sleaze, No Hassle, Debt Free Dad Money-Back Guarantee

All of our Roots Memberships come with my personal a money back guarantee. But, I don’t stop there. I promise that if you take action, and do the steps that we teach, you will have fantastic success with your finances.

If there is one thing, I hate more it is buying a product that doesn’t meet its needs and feeling like I wasted my time and my money. I don’t want that for you! In the infrequent occurrence you find that our products do not meet your needs We will refund your money, (membership costs only) no questions asked. Your refund will be submitted immediately, and your money will be back in your account within 5-7 business days. If Roots doesn't help you, I don't want your money.

IMPORTANT NOTE: Roots VIP and Pro Memberships include items that will be shipped to your home. Those items are yours to keep.  Refunds will be issued minus the costs of those items plus shipping: 

Roots Pro Refund  - $179

Roots VIP Refund - $300

Questions? Email us at [email protected]

Some Other Reasons You May Resist Joining. (Because It's Not That Roots Doesn't Work.)

One of the biggest mistakes you can make is putting this off.

Listen, if you're still reading this, it's because that nagging feeling – the one that says your money shouldn't be this stressful, that your income shouldn't disappear each month – is telling you it's time for a change.

Putting this off is one of the most costly mistakes you can make. Why? Because the problem doesn't just wait for you. Every month that goes by without a clear system is another month where hard-earned money slips through your fingers, another month of unnecessary stress, another month where your goals get pushed further into the future. Those fears you feel – fear of tackling it, fear of the unknown, fear of tough choices – they aren't protecting you; they're actively keeping you stuck right where you are, allowing the problem to continue and even grow.

I felt those same fears, and they held me back, costing me time and money I can never get back. The truth is, fear makes you hesitate, but action is the only thing that creates change.

Our Roots members share one overwhelming regret: "I just wish I had started sooner." When we ask them, "Knowing what you know now, would you have joined Roots earlier?" Their answer is a resounding YES.

And what if I helped you face that fear, and you could trade in all those gross feelings and all that stress about your finances into feelings of hope and confidence?

Roots members are doing that too!

When I asked my members if Roots was worth the price, here's what they had to say. 

"Does Roots Work For Everyone?

While we believe in the power of strong financial habits for everyone, Roots is specifically designed for those ready and able to dive in and see significant results within our framework. To ensure the best possible outcome for every participant, Roots is typically not the ideal program for:

  • Individuals seeking a quick fix or who are not ready to actively engage: Roots requires your commitment and willingness to implement new habits and strategies. If you're not in a place to dedicate time and energy to actively working on your finances right now, you may not see the results we aim for. Our goal is your lasting success, which comes from putting in the work.
  • Those currently facing significant income constraints where basic needs are a primary struggle: Our program focuses on managing and optimizing income that is sufficient to cover essentials and have some level of discretionary spending. If your current income level makes meeting basic living expenses consistently challenging, the strategies within Roots may not be the most effective starting point for you right now. We want to ensure the program is a realistic and beneficial investment of your time and resources.

We genuinely want everyone who joins Roots to thrive and achieve financial control. This clarity helps ensure that you are in the right place to benefit fully from what the program offers.

Here’s what other people are asking.

"My biggest win is reducing the amount of stress I was feeling daily. It has allowed me to sleep better and reduced my stress headaches."

Before joining Roots, Gina was having a hard time with her finances. She says, "I was struggling to live paycheck to paycheck. I was using personal and payday loans to fill in the gaps, but I was only making my situation worse. All the payments were causing me so much stress and worry."
 
Gina is an accounting/financial analyst at a local manufacturing company.
 
"I received a garnishment for an old medical bill. I was completely stressed out trying to figure out how to keep up with all my bills with the garnishment taking so much of my paychecks."
 
"I came across the Debt Free Dad Totally Awesome Debt Freedom planner on Facebook. I knew I needed something to get organized, so I ordered it. Once it arrived, I saw and learned more about Roots of Personal Finance. I knew this was just the help I needed to help me through my situation."
 
Check this out! Since joining Roots, Gina has saved and paid off $58,000! WOW!
 
What helped her the most? Gina says, "First, was getting and staying on a budget. It has not always been easy, especially at the beginning, but it has kept me on track and helped limit overspending. Second is the mindset change with my behavior. Knowing I can save to buy things, waiting on big purchases, and understanding my needs versus wants. All these behavior changes have helped my budgeting and kept me using debt."
 
Gina is feeling so much better today. "My biggest win is reducing the amount of stress I was feeling daily. It has allowed me to sleep better and reduced my stress headaches. I feel much more confident in my financial future than when I first started. I now have the education to keep moving forward on my progress to debt freedom. I know that someday I will be DEBT FREE! I would have never thought this was possible before.
 
What's helped Gina the most? "I had tried many different ways to help my finances, and nothing worked until Roots. Roots makes getting out of debt easier by taking you step by step through the process. The support system you get from the Roots Community is second to none. It makes this process so much easier."

Alright, You're Ready To Join! Let's go!

ROOTS BASIC

$79/yr

 For those who want to try Roots on their own without any support or accountability

JOIN ROOTS BASIC

ROOTS PRO

$199/yr

Perfect for those who want want support and accountability from a community of like minded people. (Plus a few bonuses!)

JOIN ROOTS PRO

ROOTS VIP

$399/yr

Best option for those who want to radically improve their personal finances.  This options gives you support and accountability from the Community as well as the Debt Free Dad Team on weekly basis. (Plus TONS of VIP bonuses!)

JOIN ROOTS VIP